After four years of growing as a group we have finally reached a point of what I like to call a “beacon” A constant light shining brightly enough for those that need to see.  In spite of the normal ebb and flow of membership, our numbers continue to grow and with them our numbers of defendants and POWs that need the education and support that we provide.

With five chapters now thriving in 3 states and several more on the verge of forming, it has become important to find a way to share information effectively as nearly every day something new happens that needs our attention somehow. Our website has undergone a robust transformation and now has many interactive features. Our visitors increase every month as do our hits. This is the main source of information sharing. However many posts are quickly buried and can be difficult to find unless you know how to navigate so we have social media.

When new posts and pages are published they are shared on facebook, twitter, stumbleupon, pintrest,  and linked in. These posts also get buried quickly as the activity increases. Our calendar is a tool that keeps dates and events currently posted but we developed a weekly newsletter that is published every Monday afternoon.

Featuring the latest posts, updates from chapters, pows and defendants as well as patient stories, and anything else members would like to share, the newsletter can be considered the “pulse” of The human solution.

We are using great software that allows tracking of opens, shares, clicks and much more information. To launch we put all members and people that signed up on the subscription list and sent it off…  We figured that most of the people involved would open an email from the group but alas less than half were opened. Several more issues were sent with the same result so we culled the herd. The software allows us to only send to those that have opened. Now our list has shrunk to half of its original number though new subscribers join all the time.

Our goal is to have an interactive infrastructure that can announce alerts, court dates etc. If needed but will only work if we learn to use it. We welcome input and content to add and I expect that future editions will be different than they do today. Even with this new method, 83 subscribers did not open the last issue and the list will shrink again..

This newsletter will be a huge asset to defendants seeking support and chapters looking to share information with the larger group as well as members wanting to know what’s happening now in the fastest growing and most active group in the nation. If we use it, it WILL perform!